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About the webinar

In this session, we are excited to welcome Ross Connard, Co-founder and Creative Director at We2 a company focused on helping complex international programs mobilize support through strategic clarity and institutional storytelling.

Organizations invest enormous effort collecting and analyzing data. Yet many reports, dashboards, and presentations fail to achieve their intended impact because they reflect how information is produced rather than how it is consumed.

This webinar introduces a practical framework for helping M&E and programme professionals step into their audience’s shoes and create communications that are more Compelling, Consequential, and Clear.

During this session, Ross will present a practical framework for helping M&E and programme professionals create communications that stakeholders notice, understand, and act on.

We will also explore real-world examples from the humanitarian and development sectors and practical techniques for visual storytelling that supports collaboration and decision-making.

We will discuss:

Why good information gets ignored

• Common causes of irrelevance, overload, and confusion

The importance of audience perspective

The 3Cs Framework: Compelling, Consequential, and Clear

• Real-world examples from the humanitarian and development sectors
• Practical techniques for improving reports, dashboards, presentations, and other information products

From collection to analysis and visualization

• ActivityInfo built-in visualizations and PowerBI examples

Is this webinar for me?

• Are you responsible for presenting evidence, results, or impact to stakeholders?
• Do you wish to improve your visual storytelling skills by following best practices?
• Are you curious how clean, structured data can support your visualizations?

Then, join our webinar!

About the presenters

Ross Connard is Co-Founder and Creative Director of We2, a strategic design firm that helps organizations advance their mission through stakeholder support. For a decade, he has worked with UN agencies, NGOs, foundations, and research organizations to turn complex information into communications that engage donors, align partners, equip teams, and support the communities they serve.

Firas El Kurdi is an Implementation Specialist at ActivityInfo with a B.S. in Mechanical Engineering (University of Balamand) and certifications in MEAL (AUBs Global Health Institute) and Google Data Analytics. Previously a Data Analyst and M&E Officer at NGOs including the Restart Center, he supported education, health, and protection programs for conflict-affected communities in Lebanon, funded by UN agencies and PRM. He brings a strong, data-driven approach to helping organizations deploy ActivityInfo effectively.