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About the webinar

Conservation and environmental programs occupy a distinct space in the M&E landscape, with their own frameworks, terminology, and measurement logic.

How does this differ from humanitarian and development approaches and why does it demand a different approach?

This webinar orients practitioners and program managers to what makes conservation M&E unique, introduces the frameworks that guide it, and builds the foundation for building conservation data systems.

We will discuss:

Setting the scene: Conservation and its M&E context

• Scope of conservation work and key actors
• What makes conservation M&E different
• Why traditional logframe thinking often falls short

Core frameworks guiding conservation M&E

• CMP Open Standards for the Practice of Conservation
• The five-step adaptive management cycle
• Results chains vs. logframes: what they share and where they diverge
• Connecting conservation theory of change to measurable outcomes

From concepts to indicators

• Conservation targets, threats, and Key Ecological Attributes (KEAs)
• Balancing ecological, socioeconomic, and governance indicators
• Threat reduction indicators vs. outcome indicators

Is this Webinar for me?

• Are you working in conservation and wish to improve the way your measure impact?
• Do you wish to understand how you can connect a theory of change to conservation outcomes?
• Are you interested in getting a solid foundation for building a conservation information system?

Then, join our webinar!

About the Presenter

Firas El Kurdi is an Implementation Specialist at ActivityInfo with a B.S. in Mechanical Engineering (University of Balamand) and certifications in MEAL (AUBs Global Health Institute) and Google Data Analytics. Previously a Data Analyst and M&E Officer at NGOs including the Restart Center, he supported education, health, and protection programs for conflict-affected communities in Lebanon, funded by UN agencies and PRM. He brings a strong, data-driven approach to helping organizations deploy ActivityInfo effectively.